2K Hires Popular Battle Royale Developer to Boost Challenged Hero Shooter Project Ethos
The renowned publisher has appointed a seasoned producer from Respawn Entertainment to lead the studio crew at their internal studio, which is currently working on the upcoming over-the-shoulder action-packed title known as this innovative game.
Management Transition Follows Mixed Reception
Brinkman assumes the leadership position at 31st Union following the exit of former leader the ex-Sledgehammer Games executive, who was removed from his post due to Project Ethos' underwhelming initial reveal last autumn.
On Wednesday, 2K president David Ismailer updated employees about this organizational change through an official communication, which stressed that playtesting had indicated the need for a distinct direction.
Ismailer noted that the developers is now refining the project with a renewed approach, aiming to satisfy community desires.
Trend of Strategic Hires
The news echoes a similar action taken by the publisher in the summer, when they hired an industry veteran from the Diablo team to work on the BioShock development group.
Below is the entire text from Ismailer's memo:
Dear Team—
I know you all just finished your meeting - I hope you’re as thrilled as I am with the recent updates. Last time I sent you all a message, I stated the following: “I believe in this crew. You all are some of the most motivated and creative developers we have had the pleasure to partner with - and we’re eager for that collaboration to continue.”
With your dedication and flexibility, particularly over the last year, you repeatedly show that.
The gamer responses from last autumn’s the game demo was informative. It affirmed the potential of a roguelike shooter but told us we still had work to do. It highlighted the need for a more distinct vision.
It’s been inspiring to see how far you’ve come. You accepted the feedback to heart and revamped the title with a renewed goal - one that’s poised to achieve its promise to our fans.
The belief in this project increases every day. To boost the incredible advancement you’ve made, I am thrilled to welcome Ben Brinkman as the incoming Lead of the team. After a period of conversations, he comes aboard us on the specified date.
His management and background in the competitive gaming genre is vast, having devoted the last 15 years producing and leading some of the most well-known franchises in gaming, such as the acclaimed shooter, and lately, the battle royale hit.
Please join me in greeting him soon. We are all eager to persist observing the evolution of the game in the weeks to follow.
David
Experience of the Incoming Leader
Brinkman presently serves in the position of executive producer and production lead at the renowned studio for their flagship title. Brinkman previously was employed at Treyarch and Activision in multiple development positions on the iconic franchise games, and, earlier in his career, had stints at 2K and Electronic Arts.
Game Details and Vision
The upcoming game was unveiled in last year together with a early access event. Initially, the developers presented the game as a "free-to-play, third-person perspective action-packed experience and an thrilling step forward on the style."
"Build your perfect run—or die trying—in this 3rd-person action shooter! Build your hero in real-time to fit your unique tactics," the description explains. "Challenge the opponents with fresh skills, risks, and challenges that change every round. Do you leave securely with your valuable rewards? Or go big, put it on the line, and hope your team can earn top ranking? The choice is yours."
Project Ethos does not have an confirmed launch window or consoles, but fans can expect further news as production advances.